HUMAN (X) the multimedia charity initiative dedicated to supporting humanitarian efforts through impactful contributions is proud to announce its exclusive partnership with Facebook for the launch of its Pa’ La Cultura Day initiative. The partnership will bring an exclusive first look of the “Pa’ La Cultura” music video featuring David Guetta, Thalia, Sofia Reyes, Abraham Mateo, De La Ghetto, Manuel Turizo, Zion & Lennox, Lalo Ebratt, and Maejor. Additionally, the event will allow fans from around the world to partake in the festivities via Instagram effects, Reels, Facebook Lives with the artists, and dedicated playlists.
Launched in early August by NEON16 — the multifaceted talent incubator, legendary music executive Tommy Mottola and MITH Media, HUMAN (X), which also counts with one of the most well known influencers, SEBAS, as a spokesperson, continues amplifying its purpose of curating and sending messages of humanity by generating revenue to support causes that take care of those in need. Proceeds from the “Pa La Cultura” single will continue to support NDLON (National Day Laborer Organizing Network) to help immigrants impacted by the COVID 19 pandemic through NDLON’s Immigrant Worker Rights Safety Net Fund; as well their ART/WORKS fellowship program which lifts the voices, cultural expression, and profile of immigrants, refugees, and artists advancing migrant rights.
“We are thrilled to partner with Facebook and extend our purposeful initiative to its global audience. Human (X) is rooted in elevating the myriad voices of those that are often unheard and we couldn’t think of a better audience to help us further amplify this cause.”says Lex Borrero, Co-Founder and CEO, NEON16.