Univision, the leading Hispanic media company in the U.S., will recognize the extraordinary contributions of the Latino community with a comprehensive, multiplatform Hispanic Heritage Month initiative. Under the theme, “Somos Uno” (We Are One) America’s Hispanic Super Brand will give Hispanics a platform to lend their voices and stories through original segments and spots, vignettes on its flagship shows, as well as specials on its linear, digital, social, sports and music platforms. The creative concept of the campaign uses bold and vibrant colors with a layered, multidimensionality design that represents Hispanic Americans, who come from a wide variety of countries and represent a range of ethnic groups and cultural experiences.
La iniciativa presenta anuncios de aliento y celebración sobre el orgullo hispano en los que saldrán por primera vez empleados y personalidades de televisión de Univision junto a valorados artistas internacionales, deportistas célebres e influencers populares con un mensaje inspirador de orgullo cultural y empoderamiento, contando una historia conjunta que es dinámica y única a la vez, la historia de la comunidad latina y su sueño común.
As part of the effort, Se Habla USA, Univision’s bicultural and bilingual initiative celebrating Latinos all year long, will present “Se Habla USA Celebrando Juntos,” two TV specials which aired Sunday, September 13 and September 20 at 5 p.m. ET/PT (4 p.m. CT) on Univision.
To continue with the tribute, the hit digital show “El Break de las 7” returns for a special episode on September 17. The show will bring celebrity guests to talk about pride, diversity and inclusion. “El Break” will also give voice to the audience by showing the best posts with the hashtag #celebrandojuntos.
For more images visit our Press Box and for more information about Univision’s “Somos Uno” initiative visit: Univision.com/celebrandojuntos