Myke Towers Becomes Puma’s First Motorsport Lifestyle Ambassador

Myke Towers becomes Puma’s first Motorsport Lifestyle Ambassador.

Latin Urban Superstar Myke Towers has just become PUMA’s first official Motorsport Lifestyle Ambassador.

The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture.

 “Estoy encantado de pasar a formar parte de la familia PUMA. Llevo siendo fan de la marca desde hace muchos años y también soy un gran fan del mundo del motor, por lo que trabajar para PUMA Motorsport tiene todo el sentido para mi. Vamos a hacer algunas cosas muy chulas, estoy con muchas ganas de esta colaboración ¡¡vamos!!” said Myke on a press release.

Myke was nominated for the Latin GRAMMY® Awards and named “New Artist of the Year” at the 2021 Latin Billboard Music Awards. His music video “Si Se Da Remix” has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single “Si Se Da (Remix)” together with Farruko, Arcangel, Sech & Zion has accrued almost 1 billion views on YouTube.

Myke will work with PUMA on content creation, marketing campaigns and other projects which fuse music, fashion and automotive lifestyle.  

Myke Towers becomes Puma’s first Motorsport Lifestyle Ambassador.

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