Latin Urban Superstar Myke Towers has just become PUMA’s first official Motorsport Lifestyle Ambassador.
The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture.
“Estoy encantado de pasar a formar parte de la familia PUMA. Llevo siendo fan de la marca desde hace muchos años y también soy un gran fan del mundo del motor, por lo que trabajar para PUMA Motorsport tiene todo el sentido para mi. Vamos a hacer algunas cosas muy chulas, estoy con muchas ganas de esta colaboración ¡¡vamos!!” said Myke on a press release.
Myke was nominated for the Latin GRAMMY® Awards and named “New Artist of the Year” at the 2021 Latin Billboard Music Awards. His music video “Si Se Da Remix” has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single “Si Se Da (Remix)” together with Farruko, Arcangel, Sech & Zion has accrued almost 1 billion views on YouTube.
Myke will work with PUMA on content creation, marketing campaigns and other projects which fuse music, fashion and automotive lifestyle.
