Do you think you’ve got what it takes to be the next big Reggaeton star? Netflix has announced a one-of-a- kind singing competition in search for the next great Latin Urban Artist. Auditions are currently being held across Latin America, the U.S. and Spain.
Global superstars Rauw Alejandro, Reggaeton Icon Yandel, breakout artist Nicki Nicole and multi-award wining music producer Tainy along with esteemed industry veteran and creator of the show Lex Borrerro all join Netflix in search for the next big urban star in “La Firma”.
During their search, Rauw Alejandro alongside Yandel, Nicki Nicole & Lex Borrero will serve as the main judges and Tainy will serve as a mentor and music producer/supervisor for the competition.
“La Firma” will showcase the best undiscovered talent and culture that has made Latin Urban Music a global phenomenon.
Created by Lex Borrero, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN, this groundbreaking music competition show Is the first of its kind, showcasing the best undiscovered talent and the culture that has made Latin Urban music a Global phenomenon.
“La Firma” will follow the journeys of the artists as they head to Miami giving the audience and fans an exclusive ‘Behind-the-scenes’ look at the drama, sweat, and tears that it takes to become a Global superstar.
The grand prize winning artist will sign with powerhouse talent incubator and home to music producer mogul Tainy’s NEON16, one of the most innovative and forward thinking companies in the music industry.