Wedding planners prepare to have your wedding crashed! Sony Pictures Television (SPT), Sony Music Entertainment (SME) and 360 PowWow, announced a new reality TV series that will be produced by 360 PowWow in association with SPT and SME.
In each episode, with the help of friends, relatives and a musical superstar, a team of experts crash a lucky couple’s wedding to make the best day of their lives even better. It may sound like just another reality show, but we promise you this is unlike anything on TV right now.
Each week, viewers will learn the story behind a deserving couple and be in on the top-secret preparations for the biggest surprise on their big day: a one-of-a-kind performance from a Sony Music Latin artist for the bride and groom.
In a recent press release, SVP & Co-Networks Head, Content Strategy and Acquisitions, SPT LATAM Selina Nederhand said “Buyers have been clamoring for feel-good content. With this uplifting format, we are making the best day in the lives of deserving couples even better with the help of their favorite music artists, all while giving viewers an inside look at the wedding process.”
SPT, SME and 360 PowWow will take the format out to potential buyers this week in Miami.