NEON16 co-founder and music industry veteran Lex Borrero, legendary music mogul Tommy Mottola and top representation firm Range Media Partners have announced the formation of NTERTAIN, a new entertainment and media company focusing on the creation, development, and production of premier content across all mediums.
With decades of collective expertise, the platform will bring Latin stories to the forefront by representing the global power and success of Latin talent, brands and culture.
Borrero’s NEON16 has experienced incredible growth and impact on the Latin music industry since its inception in 2019. The company was recently named the #1 Most Innovative music company of 2021 by Fast Company for achieving multiple chart-topping crossover hits including the Grammy nominated single “UN DIA” by J Balvin, Dua Lipa, Bad Bunny and Tainy; “Dakiti” by Bad Bunny and Jhay Cortez; and Kali Uchi’s “Telepatia,” as well as for their work executive producing Selena Gomez’s latest album, “Revelacion” and Paramount’s “Spongebob: Sponge on the Run” movie soundtrack and its summer hit, “Agua”.
Over the past year, Borrero and Mottola have been working on multiple music and entertainment ventures aimed at bringing Latin music and culture to a global audience.
NTERTAIN was conceived when Borrero, Mottola and NEON16’s Head of Creative, Ivan Rodriguez, recognized the need for quality content truly representative of the culture and the Latin experience both in the United States and globally.
By joining with Range Media Partners, their vision to offer full-service content production and provide artists with unparalleled access to all major media companies was realized, making NTERTAIN an instant powerhouse.
NTERTAIN will be based in Miami, Florida and headed by Borerro and Mottola in partnership with Range Media Partners, led by CEO, Peter Micelli.
In addition to his work at NTERTAIN, Borrero will continue to serve as President at multimedia and talent incubator powerhouse NEON16, which he co-founded with Billboard’s #1 Latin producer and songwriter Tainy, who will also join the NTERTAIN team as a partner.